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Ciesse Piumini, an Italian Brand, born in 1976 in Borgo a Buggiano thanks to the extraordinary intuition of Silvano Cinelli, whose initials compose the brand’s name. The representative logo of the brand is a Liger, a rare feline seen for the first time in the french zoo of Toiry. Born from the mix of a Lion of Kenya, from whom inherits strength and prestige, a Bengal Tiger, from whom gets elegance and insatiable curiosity. The liger embodies Ciesse Piumini soul perfectly which is indissolubly connected to nature, authenticity and freedom. The strong points of the brand have been the use of goose down for the creation of highly technical garments for skiing and mountaineering, the choice of uncompromising quality of the products, the use of avant-garde materials in that time, such as Gore-Tex, a high-tech, waterproof and breathable fabric, but above all the ability to interpret the needs of its audience.
The quality and reliability represented by the brand allow Ciesse Piumini to be chosen as the official sponsor of several expeditions such as the first Italian one in Antarctica organized by today’s ENEA, or the one on the Himalayas. The versatility of the brand also allows it to equip Rally, motorcycle and racing car riders, thus entering the field of extreme sports completely different from the world of alpine climbing or Antarctic expeditions. The most important one was the historic 1986 Paris-Dakar Rally race in which Princess Caroline of Monaco and her husband Stefano Casiraghi also participated, wearing Ciesse Piumini products. With the down, Silvano Cinelli, however, also creates warm, soft and comfortable city jackets, maintaining the typical Italian cut and style, showing the ability to know how to interpret and respond to the urban needs of an audience that links this brand to mountaineering and Antarctic expeditions.
The experience acquired from creating collections focused on the use of natural feather padding for products destined for the world of extreme expeditions, it’s been applied and developed over the years in the field of urban fashion, to the point of making the brand a true icon of teenagers of ’80s and ’90s. Are these years of economic boom, excitement and socio-cultural transformation that see Ciesse Piumini become the fashion product of excellence, desired by entire generations that were overwhelmed by the social phenomenon of “Paninari”, so much that it is used in one of the successful films such as “Vacanze di Natale ”, a cult movie of this period. Ciesse Piumini it’s been recently purchased by Mittel SpA, the oldest Italian financial investment company, with the aim of making it grow and become a reference “brand” for urban & active fashion-ware.
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